Jodi Fried designs feature at weddings and special events and are created through a collaborative, one-on-one process. But in all honesty, Jodi had us at ‘bespoke’.

Occasion Lab

Jodi Fried is a kindred spirit to all of us who value the authentic, bespoke, and unique. She designs garments for special occasions with a beautifully organic process that begins with listening to her client. Jodi’s traditional atelier service has set her brand apart (and ahead) in an industry that is often critiqued for generic garment design and exploitative manufacture. In contrast, Jodi’s conscious design process puts her clients first and supports the talent of the NYC Garment District. Jodi shared all things bespoke fashion with us from her New York City atelier.

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL Was it a challenge entering the NYC fashion industry with an entirely bespoke approach?

JF “Bespoke is not a term you hear very often anymore in women's fashion. In fact, almost everyone I mentioned my idea to told me I was crazy! Starting a fashion company and not presenting a collection was both a big decision and a conscious choice that I made early on for my brand. While I embrace the future of fashion, there is something magical about the traditional atelier process, and I find that my clients agree.”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL How do you describe the Jodi Fried designs that come from this process?

JF “What makes Jodi Fried designs unique are the fabrics that I am drawn to and choose to work with when creating a piece. I prefer to work with a simple silhouette and enjoy using rich, intricate fabrics that speak for themselves. I would also describe my designs as timeless. I want each client to look back in 5 or 10 years and be just as excited about their Jodi Fried piece as they were the first time they wore it. I think this is ultimately achieved by pairing an ageless silhouette with the perfect fabric for each individual client.”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL Do you have a personal design ethos?

JF “When I started Jodi Fried I had two aspirations which continue to guide me each day. The first is to help women look and feel both incredible and confident. The second is to use my business to help a cause beyond Jodi Fried and beyond fashion. After my mom passed away from Multiple Myeloma I realized the MMRF was the perfect organization to partner with Jodi Fried. My mother always supported my dream to design, so I decided to give to an organization that could help save lives and allow others to succeed in their dreams too.”

We've included a link to MMRF at the end of this article for anyone wanting to learn more about the foundation.

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL Do you have a dream client that you love to work with?

JF “All of my clients are dream clients as they allow me to do what I love, be a part of their lives, and participate in such a special process. Women who are drawn to custom design are often seeking a personal and memorable experience while creating a one of a kind garment. I love to work with these women.”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL You have a one-on-one approach to service at your Jodi Fried atelier.

JF “It’s an extremely personal creative process which begins with one step: listening. When I first speak with my client we discuss what she feels comfortable wearing. I also like to understand the details of the event we are designing for such as the time of year, location, and requested attire. When I understand the full picture of the occasion as well as my client’s preferences, I can best help each client feel her best. I love connecting with people and becoming a part of their story. I feel so honored that clients let me into their lives and trust that I will exceed their expectations.”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL How do your clients experience this journey?

JF “When clients arrive at my atelier the first thing we do is sit down and discuss their needs, any parameters they may have, color, silhouette, and materials. I then begin sourcing fabric. I absolutely love textiles and textile design so it’s a pleasure. I then present my client with a variety of sketches and fabrics to choose from. We work together to choose a silhouette that they love and is unique to their needs. A muslin is then made to fit the client so they can see how the final product will lay. Following this the final garment is created, presented, and fitted. I absolutely love seeing my client in their final piece for the first time!”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL We’d love to hear more about the incredible fabrics you use!

JF “I feel very fortunate to be located in New York City where fashion is ingrained in the culture and the Garment District is so accessible. I can spend hours looking at fabric, and I find this is when I feel the most inspired and creative. I source fabrics that are both unique and exceptional, from mills locally and all over the world. I tend to lean toward novelty fabrics that speak for themselves such a beading, appliqués, and embroidered tulle. Looking at fabric is like looking at a piece of art. The detail and intricacy are quite exceptional and inspire me to constantly create new and exciting pieces.”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

NYC Bespoke Fashion Designer Jodi Fried Q-A on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL It was fantastic to hear that you have sustainable practices in your process.

JF “I believe that everyone has a responsibility to reduce their global footprint in whatever way they can. I often work with excess designer fabrics to prevent fabric waste and minimize the environmental harm of future production. I am also intrigued by sustainable fashion and making garments more eco-friendly. I’m excited to see the interesting designs we can create while also helping the environment.”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL And you choose to manufacture locally.

JF “It was very important to me from the start to support the New York City Garment District.  It might be an old school mentality, but I feel it is a historic landmark that needs to be preserved and supported. I work closely with my pattern and sample makers to make sure my design is manifested as my client and myself imagined. Being so close to my product is extremely important to me and essential to ensuring all components are perfect. I love knowing that I can see and be involved in every step of the process and communication is instantaneous. I am very proud to say that each piece is made with love in New York City.”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

OL Finally, how did all this begin?

JF “Growing up I would often sit during meals drawing sketches on the tablecloth. After graduating Syracuse University with a BFA in fashion design I worked for designers such as Perry Ellis, Calvin Klein, and Elie Tahari. It was a dream to work for these brands and my experiences taught me the foundations needed to succeed in both design and business. Since my senior year collection at Syracuse I have been creating pieces for myself for special occasions. Eventually people started enquiring and that led to the organic creation of the Jodi Fried brand.”

Q-A with NYC Fashion Designer Jodi Fried on OccasionLab.com

Courtesy of Jodi Fried // Full credits at end of article

Jodi Fried is a New York-based women's bespoke clothing designer who blends a flair for creating modern, sophisticated pieces with an old-world design process that brings each client’s vision to life. Jodi thrives on working directly with her clients, creating a uniquely intimate experience from start to finish and an end product that makes each woman feel like her most beautiful and confident self. Jodi's designs pair rich, intricate fabrics with simple silhouettes to create an aesthetic that exudes understated chic and elegance. To ensure each piece is unique, Jodi sources fabrics globally. Garments are then manufactured in the heart of the New York City fashion district to pay homage to her roots and support the city's talent.

http://www.jodifried.com/

 

We featured a beautiful Jodi Fried design in both our Luxury New York Garden Wedding (real wedding) feature and Face Time Beauty Vendor Spotlight. We’re so grateful for that coincidence – it allowed us to get to know Jodi and share with you her unique design process and the beautiful garments that result from it.

 

CREDITS (in order of appearance)

All Fashion Design: Jodi Fried

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Header: Photography: Cappy Hotchkiss

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Photography: Cappy Hotchkiss

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Photography: Hallie Geller

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Photography: Alexander Kusak // Hair: Hair By Jordi // Makeup: Morgan Leigh Makeup // Model: Karina Bartkevica Hoffman

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Multiple Myeloma Research Foundation (MMRF)

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Photography: Matan Hakimi

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Photography: Alexander Kusak // Hair: Hair By Jordi // Makeup: Morgan Leigh Makeup // Model: Karina Bartkevica Hoffman

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Photography: Sara Beth Turner

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Photography: Alexander Kusak // Hair: Hair By Jordi // Makeup: Morgan Leigh Makeup // Model: Karina Bartkevica Hoffman

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Photography: Alexandra Wolf

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Photography: Alexander Kusak // Hair: Hair By Jordi // Makeup: Morgan Leigh Makeup // Model: Karina Bartkevica Hoffman

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Photography: Sara Beth Turner

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Photography: Steph Mann

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Photography: Alexander Kusak // Hair: Hair By Jordi // Makeup: Morgan Leigh Makeup // Model: Karina Bartkevica Hoffman

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Photography: Alexandra Wolf

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Perry Ellis

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Calvin Klein

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Elie Tahari

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Photography: Alexander Kusak // Hair: Hair By Jordi // Makeup: Morgan Leigh Makeup // Model: Karina Bartkevica Hoffman

 

 

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